Tuesday 6 March 2012

Evaluation: Audience feedback for final video

Throughout this project, I have really understood the importance of audience feedback in relation to the product and how it helps to progress the production further. After finally finishing the music video, we showed our finished video to year 10 and year 11 media students at our school whom sat and watched the video and filled out sheets giving feedback. Questions that we asked the pupils included: ‘was the constructed mise-en-scene effective?’; ‘was the target audience catered for?’; ‘did you enjoy it?’. The pupils also noted their age and gender which gave us an insight into whether or not we had targeted our audience in the appropriate fashion effectively.

Male / 16
+ Splitscreen
+ Similar to a real music video
– Unclear narrative at times
+ Appeals to teenagers of either gender

Male / 16
+ Narrative is open – the stalker could be an alter ego?
+ Understood narrative

Female / 16
+ Good song choice

Male / 15
- Too many burning photos

Male / 15
+ Abstract narrative
+ Good lip-synching

Female / 16
+ Appeals to target audience (teens); I enjoyed it

Male / 15
+ Good lip-synching
- ‘Headbanging’ is ‘cringey’
+ Feels like an original music video



Male / 15
+ Good lighting
+ Good setting

Female / 15
- Too horrifying for kids
+ Good mise-en-scene

Male / 16
+ Crossfade worked well with story

Male / 16
+ Lighting and flashing images were effective

Female / 15
+ Paint on wall is good
+ Characters and costume suit song
+ Words in song relate to shots
- Some scenes could be longer 



From the results that were gained from the audience feedback sheets, it can be seen that the video has been perceived positively by teenagers, whom were targeted in the music video. The mise-en-scene was commented on by the teenagers positively, noticing that the characters and costumes suit the song genre.

Application of media theories