I decided to research how Paramore are perceived in the press in different publications to gain ideas and inspiration for our upcoming photography shoot. As one of my ancillary tasks is to create a magazine advertisement for the release of the bands digi-pak, I thought it would be a good idea to research current magazine advertisements that Paramore have used.
Throughout researching Paramore as a band, it has become apparent to me that they are a quirky and fun band with lots of character as you can see in the below magazine advertisement for Billboard. In our photography shoot, we hope to bring character and an essence of fun into the photos to engage our audience.
Below is an advertisement of their single 'Ignorance' which includes their band logo which is a common code and convention of magazine advertisements. In this advertisement, they have slightly subverted a common code and convention as normally advertisements feature photography of the band to instantly be recognisable to their audience however, they have chosen to use a picture of two ornaments. Looking at this advertisement, it's simplistic yet effective by using plain text and a simple layout, this is a technique that I may use for one of my ancillary tasks.
In this magazine advertisement, Paramore are perceived as a rock band with attitude, using dark colours in the bands styling, it is obvious to see they are of the pop-rock genre as dark colours are commonly associated with the rock genre. This advertisement uses elements of the gaze theory as attractive lead singer Hayley Williams dominates the page with strong eye contact with the reader enticing them to look further. Paramores band has members of both sex which is great in terms of gaze theory, as there are attractive men for the ladies to admire and an attractive lady for the men to admire.
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